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Casa Calma

Personalised gift kits for the day a property is handed over

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Home & DecoMarket: BrazilInstagrammercadoimobiliario.casacalmabrasil.com.br

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About Casa Calma

Presentes para o mercado imobiliário, Casa Calma, is the real estate gifting line of Casa Calma in Brazil. Its site says that handing over a property deserves an unforgettable gift and presents four personalised kits. The theme is a new home, a key handover and a thank-you gesture, which suits unboxing and gifting videos.

What UGC content works for a brand like Casa Calma

AngleWhat the video shows
Key handover unboxingOpening a kit at a table as if receiving it on the day of the keys, narrating each item as it comes out.
Housewarming gift ideaChoosing among the four kits for a friend moving house and saying why one suits them best.
Packaging close-upA slow pass over the kit's wrapping and personalisation, showing how it would look handed to a new owner.

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