UGC and Influencer Price Calculator
Estimate a fair rate to charge or pay for UGC and sponsored content, by platform, niche and audience size.
This is an indicative range based on typical market rates, not a quote. Actual prices vary by creator, deliverables, usage rights and turnaround.
How the calculator works
Pick your inputs
Choose the platform, niche and, for influencer posts, the audience size.
We apply typical rates
We combine common base rates per platform with niche and audience adjustments.
Get a range
You get a low to high range to use as a starting point, not a fixed price.
What affects UGC and influencer pricing
A few factors move the price up or down:
- Platform and format. A raw UGC video, an Instagram Reel, a TikTok, or a YouTube integration are priced differently.
- Niche. Higher-value niches like tech and finance often command more than lifestyle or beauty.
- Audience and usage rights. For influencer posts, follower count and engagement matter. Paid ad rights and exclusivity add to the price.
Frequently asked questions
How much does a UGC video cost?+
A UGC video often costs between 80 and 400 euros, depending on the creator experience, the number of videos, the format and the usage rights. UGC is priced per video, not by follower count.
How much should I charge as a UGC creator?+
Use the estimate as a starting point, then adjust for your experience, your niche and the usage rights requested. Raise your rates as your portfolio and reviews grow.
Is this based on real data?+
This calculator gives an honest indicative range built from typical market rates. It is a guideline, not a quote from a specific creator.
Can brands use this to decide what to pay?+
Yes. Brands can use the range as a starting point for budgeting UGC and sponsored content, then confirm the exact price with the creator.