UGC in Brazil: creators and brands, in one place
Brazil is one of the fastest growing markets for user generated content. This hub gathers our guides for Brazilian creators and for brands that want to work with them, from getting started and pricing in reais to niches, formats and hiring.
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Popular guides
The eight most read pages of this hub, whatever theme they belong to. The rest sits under the eight themes above.
TikTok vs Reels vs Kwai for UGC in Brazil
Which platform fits UGC in Brazil, how TikTok, Reels and Kwai differ, and how creators and brands choose.
What Is UGC? A Simple Guide for Brazil
A clear definition of user generated content, how it differs from influencer content and ads, and why it matters in Brazil.
UGC for Lingerie and Moda Intima in Brazil
How lingerie and moda intima brands in Brazil use UGC tastefully, the fit and comfort formats, and how creators deliver.
How Brazilian Brands Use UGC
How brands in Brazil put creator content to work in ads, social and e-commerce, and how to start your own program.
Being a UGC Creator Outside the Big Cities in Brazil
Why living in the interior of Brazil is not a limit for UGC work, and how creators there build a national client base.
UGC for Pharmacies and Drugstores in Brazil
Drugstore chains are among the biggest advertisers in Brazil, and health claims are regulated. What a creator may say, and what sells.
How to Make GRWM UGC Videos in Brazil
The Get Ready With Me format for UGC: structure, natural talking, product integration, and how Brazilian creators nail it.
UGC Creator vs Influencer in Brazil
The difference between a UGC creator and an influencer in Brazil, what each does, pay models, and which brands need which.
Frequently asked questions
Is UGC big in Brazil?+
Yes. Brazil has a huge, engaged social audience and a fast growing creator economy, which makes UGC one of the most effective ways for brands to reach Brazilian consumers.
Do I need a big following to do UGC in Brazil?+
No. UGC is about making authentic content brands can use, not about your follower count. Many Brazilian creators earn without a large audience.
How are Brazilian UGC creators paid?+
Creators are commonly paid per video or in packages, often via PIX or bank transfer for local work, and in other currencies when working with international brands.