One marketplace to discover creators, order content and pay securely.
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Browse verified UGC creators by niche, price and platform. Watch their video samples first.
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Creators pay 10%. Brands pay 6% with a EUR 1.50 minimum, plus VAT when applicable.
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Search, brief, negotiate, contract, pay, most teams use a different tool for each step. UGC MATCH runs them all in one place.
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Get started free“We used to juggle DMs, spreadsheets and bank transfers. Now the whole collaboration lives in one place, from finding the creator to paying them.”
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Learn how to run UGC campaigns that convert and grow as a creator.
A UGC creator typically costs 80 to 400 euros per video, more with ad rights. What drives the price, packages vs retainers, and how to budget.
How to become a UGC creator with zero followers: gear, skills, portfolio, pricing, landing your first brands, and getting paid safely via protected payment.
Typical UGC video prices range from 50 to 400 euros. See what drives the price, ranges by format and experience, usage rights add ons, and how to budget or set your own rates.
Everything you need to know before you start.
UGC MATCH exists for one simple reason. Brands need a steady stream of honest, natural video, and talented creators need a reliable way to get paid for making it. We put both sides in the same place and take out the awkward guesswork that usually comes with hiring someone you have never met.
Here is the idea in plain words. On one side you have brands: online shops, apps, agencies and small businesses that want real people talking about their product on camera, not a glossy studio ad that everyone scrolls past. On the other side you have creators: people who are genuinely good at filming short, believable videos for TikTok, Reels and Shorts. This is where the two find each other, agree on the work and get it done without stress.
You start by browsing. Every creator has a public profile with their portfolio, their niches, the languages they film in, their ratings and their packages, all visible without signing up. So you can look around for as long as you like and get a real feel for who fits your brand before you commit to anything. When someone catches your eye, you either pick one of their ready made packages or send a custom request that describes exactly what you have in mind.
From there everything happens in one place. You chat with the creator, agree on the details, place the order, and the money is only released when you are happy with the delivery. No chasing invoices, no wondering whether the video will actually arrive, no paying upfront and hoping for the best. The whole point is to make working with a stranger feel as safe as working with someone you already trust.
We keep the platform open and honest on purpose. Prices are shown clearly, profiles are real, and reviews come from actual completed orders. If you are a brand, you get access to a growing roster of vetted creators across many countries and languages. If you are a creator, you get a professional shop window and a fair, protected way to turn your skill into income. That balance, useful for both sides at once, is what makes a marketplace actually work.
It also helps to know who is actually on the platform. On the brand side you will find everyone from a one person shop testing its first ad to established teams that order dozens of videos a month, which means creators see a healthy mix of budgets and briefs rather than a single type of client. On the creator side you will find people who treat this as a real craft: they film cleanly, they hit deadlines and they take feedback well, and their track record sits right there in their reviews for you to check. We care a lot about that quality, because a marketplace is only as good as the people in it. A brand that has a great first experience orders again, and a creator who gets treated fairly stays and does even better work. So while the technology, the payments and the messaging all matter, the real product is the trust that builds up between two sides who might never have found each other otherwise. That is what we quietly work on every single day: making it easy for good people to work with good people, safely, and to keep coming back.
The honest answer is that getting started costs you nothing. Creating an account, building a profile, browsing the catalogue, publishing packages and posting briefs are all completely free. There is no subscription, no monthly fee and no charge just for being here. We only earn when you actually do business, which keeps our interests lined up with yours.
When an order goes through, the platform takes a small, transparent cut, and we are very open about exactly what it is. On the creator side, we keep ten percent of the campaign subtotal. So if a package is priced at one hundred, the creator receives ninety and we keep ten for running the marketplace, handling the flow of funds and protecting both parties. On the brand side, we add a flat service fee of six percent, with a small minimum of one point five zero euros so that very small orders still make sense to process. On top of that there may be VAT where it legally applies, shown as its own separate line so you always see the tax on its own rather than buried inside another number.
We designed it this way because we hate hidden fees as much as you do. Before you ever authorize a payment, you see the exact total: the package price, the service fee, any tax, and the grand total, all laid out clearly. Nothing is added at the last second. What you see on the summary is what leaves your account, and not a cent more.
There are no lock in contracts and nothing to cancel. If you never place an order, you never pay anything, and you can keep your free profile for as long as you want. Creators can list as many packages as they like without paying to be seen, and brands can browse and post briefs endlessly without spending a thing. You only reach for your card at the moment you decide to hire someone.
Why so low and so simple? Because a marketplace only grows when both sides feel the deal is fair. A creator who keeps the vast majority of their price stays motivated to do great work and come back. A brand that pays a small, predictable fee is happy to order again and again. Our job is to make that exchange smooth and safe, and to charge a fair amount for doing it well, rather than nickel and diming anyone. Simple pricing, no surprises, is the whole idea.
A quick example makes it concrete. Say a creator lists a package at one hundred euros. As the brand you would pay one hundred plus the six percent service fee, so one hundred and six, plus any tax that legally applies, and you see that exact figure before you confirm. The creator receives ninety, since we keep ten percent on their side. Nobody is surprised, because every number is on the screen before a single euro moves. And that small fee is not just for access to a list of names. It pays for the payment protection, the held funds, the dispute handling, the messaging, the contracts and the support behind every order. In other words, you are not paying to browse, you are paying for the safety net that makes hiring a stranger feel calm instead of risky. We would rather charge a little and be genuinely useful than charge nothing and leave you exposed, or charge a lot and get in the way.
Payments are built to protect both sides, and once you understand the flow it feels completely natural. The short version: the brand authorizes the money upfront, it is held safely, and it is only released to the creator once the work is approved. Nobody pays into thin air, and nobody works for a promise.
Here is what actually happens step by step. When a brand places an order, our payment partner Stripe authorizes the exact total on the card. Authorize is the key word: the money is confirmed and reserved, but it is not taken yet. This matters because it proves to the creator that the funds are real and committed, so serious creators say yes faster, while the brand keeps its money until there is something to show for it.
The creator then does the work and delivers the video through the platform. The brand reviews it against the brief. If everything looks good, the brand approves, and only at that moment is the payment captured, meaning the reserved money is actually charged. If revisions are needed, that happens first, within the same order, before anyone approves. The result is simple: money moves only when real, agreed work has been delivered and accepted.
Once the order is approved and captured, the creator gets paid. Their payout is handled and tracked separately from the card charge, through its own rail, so there is always a clear record of what was earned and when it was sent. A creator does not have to trust that a brand will remember to pay them later, and a brand does not have to trust that a video will eventually show up. The platform sits in the middle and keeps everyone honest.
It is worth being precise about one thing, because trust depends on clarity. We never call this an escrow, and card details are never stored on our servers. The card lives inside Stripe, one of the most trusted payment companies in the world, and only the final result of each step reaches us. Your bank information as a brand, and your payout details as a creator, are handled with the same care.
The reason we go to this much trouble is that hiring a stranger online usually comes with a quiet fear on both sides. The brand worries about paying and getting nothing. The creator worries about working and getting ghosted. By authorizing first, delivering in the middle, and capturing only on approval, we remove that fear for both of you. You focus on the creative work, and the payment simply takes care of itself in a way you can actually see and follow from start to finish.
It is also worth knowing what happens when something is not perfect the first time, because that is normal and the system expects it. If the delivery is close but needs a change, you request a revision inside the same order and the creator reworks it, all before any approval and before the money is captured. Nothing is charged for work you have not accepted. And because every step leaves a timestamped record, from authorization to delivery to approval to payout, there is never any he said she said. If a genuine problem comes up, that clear history is exactly what lets it be sorted out fairly. The whole design assumes good faith but keeps receipts, so both sides can relax and focus on making something great rather than watching their back.
Hiring a creator here is meant to feel less like a hiring process and more like shopping with a bit of conversation, and it usually takes just a few minutes. You do not need to write a job post, wait for applications or sift through a hundred pitches unless you want to. You go and find the person you like.
Start on the catalogue. You can filter by niche, by language, by platform and more, so if you sell skincare and want a creator who films beautiful beauty content in French, you can narrow down to exactly that. Open a few profiles and really look: watch their portfolio videos, read their reviews from past orders, check their ratings and see how they present themselves. A creator whose sample work already looks like your brand is worth far more than a big follower count, so trust your eyes here.
When you find the right person, you have two easy paths. The first is to pick one of their ready made packages, which spell out exactly what you get, how many videos, how many revisions and how long delivery takes, all at a fixed price. The second is to send a custom request if your need is a little different, describing the product, the angle and the result you are after. Either way, the creator sees exactly what you want before anyone commits.
Before you pay a single cent, you see the full breakdown. The package price, the service fee, any tax and the exact grand total are all laid out for you. When it looks right, you authorize the payment with Stripe. Remember that authorize does not mean charged: the money is reserved, not taken, which keeps you protected while the creator gets to work knowing the order is genuine.
From there you simply follow along. You message the creator directly inside the platform to share references, brand guidelines or any details that help. They film, they deliver the video, and you review it. If it needs a tweak, you request a revision and they turn it around. When it is exactly what you wanted, you approve, the payment is captured, and the files are yours to download and use under the terms you agreed.
The whole flow is designed so you are never left guessing. You always know which stage you are at: authorized, in progress, delivered, approved, paid out. There is a clear record of everything, so if you order from the same creator again next month, it is even faster. Most brands find that once they have one creator who understands their product, hiring becomes a habit rather than a hunt. That is the point: find good people, work with them safely, and come back to the ones who deliver.
One small habit makes a big difference: write a short, clear brief. Tell the creator the one thing the video must get across, the platform it is for, the first few seconds you want and a reference or two that shows the vibe. You do not need a full script, just direction, and the better the brief, the closer the first version lands. Then, when you find someone who nails it, keep their details and go back to them. The second order from a creator who already understands your product is faster, easier and usually better than starting over with a stranger, which is how a one off becomes a reliable little roster you can lean on whenever you need fresh video.
Getting paid as a creator is refreshingly straightforward here, and the best part is that you never have to chase anyone for money. The platform holds the funds and releases them to you once your work is approved, so your energy goes into filming, not into sending awkward reminder emails.
First, you set yourself up, and it costs nothing. You create a free profile, add a photo, describe your niches and the languages you film in, and upload a portfolio that shows what you can do. Then you build your packages: you decide the price, how many videos are included, how many revisions and how long delivery takes. These are your own offers, in your own words, at your own rates. You can also browse open briefs from brands and apply to the ones that fit you.
When a brand orders, something important happens before you lift a finger: their payment is authorized and held. That means you can see the job is funded and real before you spend a minute filming. You are never working on a vague promise or hoping the client is serious. The commitment is there, visible, from the start.
You then film to the brief, deliver through the platform, and the brand reviews your work. If they ask for a revision, you handle it within the same order, which is normal and part of the job, not a sign anything went wrong. Once they approve, the payment is captured and your earnings are on their way. Your net payout is ninety percent of the campaign subtotal, since the platform keeps a ten percent fee, and that split is clear before you ever accept a job.
Your payout is processed and tracked separately from the brand charge, through its own rail, with its own status you can follow. So you always know where your money is: earned, being sent, or paid. There is a clean record of every order and every payment, which also makes your own bookkeeping and tax admin far easier at the end of the year. No mystery, no guessing, just a trail you can point to.
Why does this matter so much? Because the oldest problem in freelance work is getting paid late or not at all. Brilliant creators quit not because the work is hard but because chasing money is exhausting and demoralizing. By funding the order upfront and releasing it on approval, we take that whole fight off your plate. You do good work, you deliver on time, you get paid cleanly and on the record. Do that a few times for a happy brand and they come back, which is how a one off gig turns into steady, repeatable income. Your job is to be reliable and talented on camera. The paying part, we handle.
A few small things will speed up your growth here. Reply quickly, because brands often pick the creator who answers first over the one with a slightly nicer reel. Keep your profile and portfolio fresh, so your best three seconds are the first thing anyone sees. And treat every order, even a small one, like it matters, because a happy brand leaves a review and comes back, and those reviews are what convince the next brand to choose you. Reputation compounds over time. The creators who do best here are rarely the ones with the biggest following. They are the reliable ones who deliver clean work on time, communicate clearly and are genuinely easy to work with, and that reputation quietly turns into a steady stream of orders.
UGC MATCH is genuinely multilingual, and that is a deliberate choice rather than an afterthought. The whole platform, meaning the site, the dashboards, the forms, the emails and the help along the way, is available in six languages: English, French, Spanish, Portuguese, Italian and German. You can switch at any time from the language selector, and everything you read follows your choice, not just the odd page here and there.
That matters because clear communication is the difference between a smooth collaboration and a frustrating one. A creator should be able to read a brief, set up their packages and understand exactly how they get paid in their own language. A brand should be able to hire, message and approve without wrestling with a translation in their head. When both sides work in the language they think in, misunderstandings drop and good work happens faster.
On the countries side, we are open to brands and creators from all over the world. There is no single home market you have to belong to. A brand in France can hire a creator in Brazil, a creator in Spain can work with a company in Germany, and a shop in the United Kingdom can find exactly the voice it needs wherever that person happens to live. Talent is everywhere, and we would rather connect it than fence it in.
To make cross border work feel natural, prices can be shown in the currency that makes sense to you. You can view the catalogue and package prices in euros, US dollars, Brazilian reais or British pounds, so you get an immediate feel for what something costs in money you actually use day to day. The exchange rates refresh regularly so the figures stay realistic. This is for display, to help you judge value at a glance, while the actual payment is always handled cleanly in the order.
We built it this way because a marketplace that only speaks one language and one currency quietly excludes most of the world. By covering six languages and four currencies, and by welcoming people from any country, we make it possible for a great creator anywhere to work with a great brand anywhere. Your location is not a barrier, it is just another detail.
If your language is not yet on the list, it usually still works fine in practice, since the people using the platform bring their own languages to their profiles, their messages and their videos. But our promise is that everything we put in front of you, every button, every explanation, every email, exists fully in all six supported languages, with nothing important left half translated. Wherever you are and whatever you speak among those six, the experience is meant to feel like it was made for you.
Put the language and the currency together and cross border work stops feeling foreign. A brand in London can read everything in English, see prices in pounds and hire a creator in Portugal who works in Portuguese, and both sides feel at home the whole way through. That is the point of covering six languages and four currencies at once: to remove the little bits of friction that usually make people hesitate to work with someone abroad. Distance and borders should not decide who gets to collaborate. Great work can come from anywhere, and our job is simply to make it easy to find it, understand it and pay for it, wherever in the world it happens to live.
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