Complex
Music, sneakers, style and pop culture in one place
Open UGC offers at Complex
About Complex
Complex covers music, sneakers, style and pop culture. It is a media brand rather than a store, so there is no product catalogue to film. Creators can work from its topics: sneaker culture, what people wear, the music they play and the conversations around pop culture.
What UGC content works for a brand like Complex
| Angle | What the video shows |
|---|---|
| Sneaker talk | The creator shows a pair of sneakers they own and explains why it matters to their style, in a casual to-camera video. |
| Soundtrack of my day | The creator films a daily routine set to the music they are into, showing outfits and moments along the way. |
| Pop culture take | The creator reacts to a pop culture topic in a short, conversational video with their own opinion. |
