Coty
Fragrance, makeup, skin care and body care from a beauty group
Open UGC offers at Coty
About Coty
Coty describes itself as one of the world's largest beauty companies, with a portfolio of brands across fragrance, makeup, skin care and body care. Its Brazilian store, lojacoty.com.br, gives creators a broad range to talk about, from scent picks to everyday makeup looks, without tying a clip to one single product.
What UGC content works for a brand like Coty
| Angle | What the video shows |
|---|---|
| Scent of the week | A creator picks one fragrance from the range, describes it in plain words and shows when they would wear it. |
| Five-minute makeup look | A quick everyday makeup look filmed in one take, naming each step from base to finish. |
| Vanity shelf reset | A tidy-up that groups fragrance, makeup, skin and body items, with the creator explaining the order they use them in. |
