Erzgebirge, Gedacht. Gemacht
The regional brand of the Erzgebirge in Saxony, Germany
Open UGC offers at Erzgebirge, Gedacht. Gemacht
About Erzgebirge, Gedacht. Gemacht
"Erzgebirge, Gedacht. Gemacht." is the regional marketing brand of the Erzgebirge. It is run by the regional management, an initiative of the twelve largest towns of the Erzgebirge and of the Erzgebirgskreis, which promotes the area as a good place to live and an attractive business location in Germany. Project steering lies with Wirtschaftsförderung Erzgebirge GmbH.
What UGC content works for a brand like Erzgebirge, Gedacht. Gemacht
| Angle | What the video shows |
|---|---|
| A local day in the region | A creator who lives in the Erzgebirge films an ordinary day in one of its towns, from the morning commute to the evening walk. |
| Work and life close together | A short portrait of a local workplace and the way home shows what working in the region looks like day to day. |
| Twelve towns, twelve stops | A map overlay follows a creator from town to town, with one place and one local detail per stop. |
