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Loja Ethos

Sports sunglasses for running, cycling and beach tennis

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FitnessMarket: BrazilInstagramTikTokethosloja.com.br

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About Loja Ethos

Loja Ethos sells sunglasses for all sports and casual sunglasses, plus frames for prescription lenses. Its catalogue also lists a foldable water bottle, a trucker cap and a waist pouch for phone and keys. The range suits training clips, outdoor sport content and gear reviews.

What UGC content works for a brand like Loja Ethos

AngleWhat the video shows
Run or ride POVShows a run or a bike ride from the creator’s point of view, with the sunglasses on.
Gear checkShows the creator packing a sports bag with the glasses, the cap, the bottle and the pouch.
Outfit before trainingShows a quick outfit build before a session, ending on the sunglasses.

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