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loonel

Unisex molecular perfume that reacts to your own skin

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BeautyMarket: GermanyInstagramTikTokloonel.de

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Products to feature

MIX & MATCH DUO
MIX & MATCH DUO
€99
PULSE 02
PULSE 02
€79
TRAVEL ESSENTIAL
TRAVEL ESSENTIAL
€20
INSTINCT 01
INSTINCT 01
€79

About loonel

loonel makes unisex perfume sold as Molecular Extrait de Parfum, with 30% fragrance oil and Activation Molecules that, according to the brand, react with each person's skin chemistry. The range includes scent duos, single scents and a refillable travel flask. The site is in German and targets Germany.

What UGC content works for a brand like loonel

AngleWhat the video shows
Same scent, different skinTwo friends wear the same loonel scent and film how each one describes it after a few hours.
Mixing at homeLayers two scents from a duo, alone and together, and talks through what changes.
Scent for a normal dayA day in the life, from the morning spray to the evening, with a note on when the creator reaches for it.

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