
NAW
Air-dried natural chews and treats for dogs
Open UGC offers at NAW
Products to feature








About NAW
NAW sells natural dog treats and chews with a cheeky voice and the line ruff cuts for good mutts. The range covers buffalo tripe, lung, horn and wraps, goat ears, pig ears, beef pizzle and a strawberry yak chew, several of them air-dried. Made for dog owners who like filming their pet's reaction.
What UGC content works for a brand like NAW
| Angle | What the video shows |
|---|---|
| Treat reveal and reaction | The dog's first reaction as the pack is opened. |
| Chew time | How long a dog works on a buffalo horn or a pizzle, filmed in one calm take. |
| Which chew wins | Offering several chews side by side and showing which one the dog picks first. |