Shanti Gummies
A 508-page guide to being prepared for emergencies
Open UGC offers at Shanti Gummies
About Shanti Gummies
The Shanti Gummies site, written in Portuguese for Brazil, promotes a 508-page guide of practical strategies on how to prepare for crises, disasters and emergencies of any kind. Its pitch is to protect the family, gain independence and stay one step ahead. No individual products are listed, so the page stays at the level of the guide and its theme.
What UGC content works for a brand like Shanti Gummies
| Angle | What the video shows |
|---|---|
| What a prepared home looks like | A creator walks through a home and shows the practical things already in place, naming the kind of situation each is for. |
| Reading the guide | A page-by-page flip through the guide on a table, pausing on the chapters that surprised the creator most. |
| One weekend, one task | A creator picks a single preparedness task for a Saturday and films the before and after. |
