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Shopping

Glasses, sunglasses and contact lenses in one online shop

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FashionMarket: GermanyInstagramTikTokfielmann.de

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About Shopping

Shopping, found at shopping.fielmann.de, is an online shop for glasses, sunglasses and contact lenses. Its German site lists a money-back guarantee, a satisfaction guarantee and a free eye test among its selling points. For creators the range suits try-on videos, frame comparisons and everyday looks filmed with different frames.

What UGC content works for a brand like Shopping

AngleWhat the video shows
Frame try-onTrying several frames in a row in front of a mirror, saying out loud which outfit or occasion each one fits.
Sunglasses day outWearing a pair of sunglasses on a walk or a terrace stop, with a close shot of how they sit in bright light.
Lenses morning routinePutting in contact lenses at the start of the day and showing the case, the mirror and the rest of the morning.

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