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Sweaty Betty London

Women's activewear designed with goals and style in mind

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FitnessMarket: United KingdomInstagramsweatybetty.com

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About Sweaty Betty London

Sweaty Betty London is a women's fitness clothing brand. Its site presents workout clothes designed around the goals of the person wearing them, combining performance and style. Creators who film gym sessions, studio classes and active outfits will find plenty to work with in this range.

What UGC content works for a brand like Sweaty Betty London

AngleWhat the video shows
Outfit for every sessionShows one creator changing into different workout looks across a week of classes and runs.
Style meets function checkShows a workout in front of a mirror, pointing out how the clothes look and move.
Gym bag to streetShows an active outfit worn from the studio to an errand, with no change of clothes.

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