TUMIM
TUMIM: clothing for pregnancy and nursing, with openings built in
Open UGC offers at TUMIM
Products to feature
Sudadera coral MAMA
MX$1,000
Sudadera gris
MX$1,000
Vestido Feli
MX$1,000
vestido mamá cuadros
MX$1,300
Tote denim mamá
MX$390
Rayas rosa y blanco
MX$650
blanca la maternité
MX$650
Kit Mamá - edición limitada
MX$1,400
About TUMIM
TUMIM describes itself as a brand for mothers, with clothes to go with pregnancy and breastfeeding. Its catalogue includes cotton sweatshirts with zip openings on both sides, dresses, nursing tees made in a local workshop in Mexico, a denim tote embroidered with mamá and a limited-edition Kit Mamá. Content works best when it shows real, everyday moments of motherhood.
What UGC content works for a brand like TUMIM
| Angle | What the video shows |
|---|---|
| Feeding on the go | Showing how the side zip openings work while holding a baby, in an ordinary moment at home or out. |
| Pregnancy wardrobe | Styling an oversized sweatshirt or the plaid dress across a few outfits with a growing bump. |
| Made in a local workshop | A short story-style video that holds up the nursing tee and mentions, as the listing does, that it is made in a local workshop in Mexico. |
