Alejandra

I'm Alejandra, from San Luis Concarán, Argentina, and I work with art and weaving. The pieces I make are woven bracelets and keychains, small objects that take time and attention to produce. I enjoy that kind of work because every item carries traces of the hands that made it, which is something a factory product cannot offer. My content grows from that world: a creative practice, patience with small details, and the pleasure of showing how a handmade piece comes together.

My topics are art and home. Art is the thread running through everything I do, from the choice of colours to the way a piece is finished. Home comes in because the things I make are meant to live in people's daily lives, carried on a wrist or hanging from a set of keys, or placed somewhere that makes a space feel more personal. I think viewers appreciate seeing objects that have a story and are not only a catalogue photo.

What I offer a brand is a close look. Handmade pieces, crafts, decorative objects and small accessories lose a great deal in a distant photograph, and gain a lot when someone shows them up close: the texture of the weave, the colour in natural light, how the piece moves, how well it is finished. I film in Spanish, speaking to people the way I would to a customer who asks me about a piece, in plain words and without invented claims.

My format is the product testimonial video, with one video delivered in 5 days. It suits brands that want a sincere recommendation from someone who understands craftsmanship and values the small details of an object. The close-up filming is part of what I do, because I want the viewer to see what the product is really like. I'm open to working with brands on videos that fit their products and audience, particularly in art, craft and home.

Working with me is simple. Send me the product and a brief that says what you want people to notice and anything I should avoid. I will tell you if I have questions, keep in touch while I work and deliver within the 5 days. If something needs a change once you have seen the video, tell me and we will fix it together. I prefer clear, friendly communication, because it helps both of us arrive at a result we are happy with.