anabguimaraes23

I am a UGC creator based in Rio de Janeiro, making short vertical videos for fashion brands that want their product worn by a real person rather than staged in a studio.

Fashion is a category that rewards movement. A photograph shows a cut, a video shows how a fabric falls when someone walks, how a material catches the light, what a piece actually looks like once it leaves the rail. That is what I film: the product worn and used, not described. And I film it in real settings rather than on a set, because the moment a video looks arranged, viewers stop believing it and scroll past.

Rio gives me range that is hard to buy elsewhere. Strong natural light for most of the year, and enough variety within a short distance that a series of videos does not look like it was all shot in the same corner of the same apartment. That matters when a brand wants several pieces rather than one, which is usually what they need.

I film in English, which means what I deliver is ready for an international audience straight away, not only a Brazilian one. Brands selling into Europe or the United States can run the same piece in more than one market, and that tends to be worth more than the price difference between producing here and producing there.

What I deliver is vertical video built for a paid feed: a hook in the first two seconds, the product worn rather than explained, and a clear reason to watch to the end. I can shoot the same idea with three or four different openings when a brand wants to test which one holds attention. That is usually the fastest way to learn something real before putting media budget behind a piece, and the second and third versions cost far less than the first.

On how I like to work, the brief that gets the best out of me says what the video is for and where it will run, not just what it should say. Content aimed at a cold audience in a paid feed is a different object from content for a product page, and I make different choices in the opening seconds depending on which one you need. Tell me what I can and cannot claim, and I will stay inside it. The styling, the setting, the exact words and the pacing are better left to me, because a script that is too tight is precisely what makes a video read as an advert.

I am comfortable working with a brand buying creator content for the first time. Tell me which piece is not selling and why you think it is not moving, and I will build the video around that rather than around a shot list.