Arlete Lima

I'm Arlete Lima, a UGC creator based in Santa Cruz do Capibaribe, Brazil. Parenting, lifestyle and home are the subjects I create content about, and TikTok is where I share it. I film in Portuguese, which means my videos come across in the everyday language of the people they are meant for, without translation getting in the way.

The three themes I cover live very close to each other. Family routines, the way a house is organised and lived in, and the small choices that make up a lifestyle all happen in the same rooms and on the same ordinary days. That is exactly where I like to place a product. Instead of building a perfect scene, I focus on natural, easy-to-watch videos that show products in real situations: in use, in the middle of the usual pace of the day, with the kind of small imperfections that make a video believable.

For a brand in parenting, lifestyle or home, this approach has a clear advantage. People who watch short videos on TikTok are quick to notice when something feels staged. A video that shows a product being used in a normal setting gives the viewer a way to picture it in their own life, which is often what helps them decide whether it is relevant to them. My role is to make that picture simple, honest and pleasant to watch, with a tone that stays friendly and unforced.

Because I'm based in Santa Cruz do Capibaribe and work in Portuguese, I'm a good fit for brands speaking to Brazilian audiences. I keep my approach practical: I read the brief, think about how the product fits into a real routine, and suggest a way of filming it that looks like something a person would actually post. I'd rather propose a simple idea that works than a complicated one that feels artificial.

Brands looking for honest content are welcome to get in touch. To start, tell me what the product is, who it is for and what you would like viewers to understand after watching. I'll ask any questions that help me get it right, and we can agree on the details before I film. If you want something adjusted after seeing the video, just say so clearly. I like straightforward communication, and I care about delivering content that you feel comfortable putting your brand next to.