carla

I'm Carla, a UGC creator based in Buenos Aires, Argentina, and my content lives in a very particular corner: the horror genre. I make niche content about cinema, literature and tourism, all of it related to horror. If a film, a book or a place has a dark atmosphere and a story behind it, that is the kind of thing I like to talk about. It is a specific taste, and I would rather be openly specific than pretend to be for everyone.

Beyond that core, my topics include tech, home and art. They connect to the genre more than you might expect. Art is where horror gets its images, posters, illustration and visual mood. Home is where people build their own atmosphere with lighting, objects and decoration. Tech is the way we watch, read and share these stories today. Because of that, I can present products from these categories to people who already appreciate a certain aesthetic and look at objects with attention.

What a brand gets from me is access to a loyal and curious audience. Niche audiences are usually small in volume but strong in attention, because the people in them follow a subject out of real interest, not just habit. If your product has some link to books, films, decoration with character, gadgets or art, I can place it in a context where it feels natural. I film in Spanish, speaking from Buenos Aires, with a tone that is calm and a little dramatic when the subject calls for it, but never exaggerated.

I publish on Instagram, and my package consists of 3 videos with delivery in 7 days. Three videos are useful when a story needs more than one piece, for example a product shown in a first video, a closer look in a second, and a final recommendation in a third. They also let a brand see how its product fares in different formats or angles over the same collaboration. I'm open to working with brands on videos that fit their products and audience.

Working with me is straightforward. Send me the product and your brief, tell me what you would like to emphasise and what is off limits, and I will plan the three pieces accordingly. I will keep you informed, deliver within the 7 days, and if something should be adjusted after you see the videos, we will talk it through and fix it together.