Carla Sobreira

I'm Carla Sobreira, and I create UGC content from Uberlândia, Brazil. Lifestyle, beauty and home are my main topics, and I share them the way I would talk about them off camera: naturally and honestly. I film in Portuguese and I share my work on Instagram.

What I care about most is that a video feels real to whoever is watching. If a lifestyle clip shows a morning, it should look like an actual morning, with the light that exists in the room and the routine people recognise. If a beauty product appears, you should see it being used, not merely held. When I cover home, I like the objects to look at ease in a real space, where people cook, rest and welcome guests. I would rather leave in the small, ordinary details of a space than clear it until nobody could believe anyone lives there, because that ordinariness is exactly what makes it believable.

Why does this matter to a brand? Because viewers have become good at spotting staged content. A video that feels lived in earns a few more seconds of attention, and those seconds are often where a person decides to look closer at a product. My content is meant to give your item that kind of natural introduction, in Portuguese, to an audience in Brazil. I do not try to oversell. I try to show what the product is and let the viewer judge.

I work from Uberlândia, and Instagram is where I post, so I think in vertical, easy-to-watch clips that fit a scrolling feed as well as a campaign. My profile does not list set packages at the moment, so the number of videos, the format and the delivery date are things we can define together, depending on what your campaign needs and how soon you need it.

I am interested in collaborating with brands that value this approach. When we start, I like to read your brief carefully, ask about anything unclear, then record and share the video. If you want something adjusted, tell me plainly and I will take it into account. I keep my messages friendly and to the point. If your brand works with lifestyle, beauty or home products and wants a natural voice from Uberlândia, let's create something real together.