Carol

I'm Carol, a UGC content creator for brands based in São Paulo, Brazil. What drives my work is a simple observation: people want a product when they can picture it in a life that looks like theirs. So instead of presenting an item against a blank background, I place it inside my real routine, among the things I do and use on an ordinary day, and let the viewer make the connection.

My topics are home, parenting and beauty, three areas where daily life is full of small decisions about what to buy and what to keep. A kitchen corner, a family moment, a skincare step done in a spare few minutes: these are the settings I know and the ones where a product either proves useful or does not. I try to show that honestly, including how an item fits into a busy day, because that is the information people look for before they choose.

For a brand, this approach brings identification, and identification is what turns interest into desire. Someone who sees a familiar scene and a product that belongs in it does not feel sold to; they feel understood. I aim for content that brings that feeling, with natural language, an unforced presence and enough clarity that the benefit of the item is easy to follow. If a product is made for the home, for families or for a beauty routine, I can place it in the context where it makes the most sense.

I publish on Instagram and TikTok, in Portuguese, so my videos are made for a Brazilian audience. My package is a single UGC video with delivery in 5 days. It is a convenient way to see the method in action: one product, one real setting, one clear message, ready for you to evaluate before deciding on anything bigger.

To work together, send a brief with the product, its audience and the idea you want to convey, and tell me if there are things to avoid. I will ask questions early if something is unclear, keep you informed while I produce the video and deliver on the day we agree. I welcome comments after delivery and I am happy to adjust within reason. If you want your product to appear inside a real routine in São Paulo, let's talk.