Crunchy Stuff

I'm Crunchy Stuff, and I create UGC content from Beloeil, Quebec, in Canada. My playground is image and sound: I work in video, photo and podcast. These three formats share one question, which is how to tell something simply enough that the person watching or listening stays until the end. That is the way of thinking I bring to every collaboration with a brand.

My subjects are art, parenting and lifestyle. Art is a patient way of looking at shapes, colours and materials, and of noticing what makes an object worth a second glance. Parenting takes me into everyday life with a family, where a product has to be practical before it is pretty. Lifestyle widens the frame to the home, the habits and the small choices that fill a normal day. I film in French, which lets me speak directly to a French-speaking audience, in Quebec and elsewhere.

A brand that works with me gets clear, honest content about its products. I do not try to do too much. I show what the product is, how it opens, what is inside and what stands out, and I say it plainly. That frankness is what makes a video useful to someone who is still hesitating before buying, and it is also what makes the content easy to trust when it appears on a brand page or in a feed.

I publish on Instagram and TikTok. My offer is an unboxing video: one video, delivered in 5 days. The unboxing format suits the first contact with a product, the packaging, the discovery, the first impression, and it gives a brand a quick and concrete way to see how I work. My experience with photo and podcast also feeds my eye for composition and my care for how a voice sounds over the images.

Collaboration stays simple. I read your brief, I ask what I need to know to stay faithful to the product and its audience, and I keep our exchanges short and clear. I deliver within the 5 days announced. I am open to working with brands that want direct, honest content about what they sell, and I would be glad to hear about yours.