Florencia Urrutia Alonzo

I'm a UGC creator and video editor with over 5 years of experience in graphic design, video editing and digital advertising. I love combining creativity with storytelling to produce content that feels natural, relatable and on-brand. I'm based in Mar del Plata, Argentina, and that mix of design training and everyday storytelling is what shapes every video I deliver.

Because I come from design and editing, I look at a video the way someone who will cut it would: where the hook lands, how the shots follow one another, what the viewer sees in the first seconds and where the product has to be clear. That habit means I think about the final edit while I film, not afterwards, and it keeps the content tidy and consistent with a brand's visual identity. Storytelling comes first, though. A neat frame is worth little if the video does not say something a person wants to watch.

My niches are tech, beauty and lifestyle. Tech content asks for clarity: what a device or app does, how it is used, why it matters in a normal day. Beauty asks for closeness and detail. Lifestyle ties everything to ordinary routines. I create in English and in Spanish, so a brand can reach audiences in either language, or in both, with one creator who understands how the message should sound in each.

For brands, my advertising background is useful. I understand that UGC often ends up inside campaigns and has to work as part of a larger creative plan, so I think about formats, lengths and hooks with that use in mind. I publish on Instagram and TikTok, which means I am used to vertical video, quick openings and the pacing that suits both networks. The number of videos, the format and the timeline are agreed with each brand according to the project.

I like to start a collaboration by reading the brief carefully and asking about the goal, the audience and the visual references the brand already uses. Then I propose an idea, film, edit and deliver, staying open to feedback along the way. My aim is to give brands content that looks like it belongs to them while still feeling like a real person made it.