Fran Sousa

I'm Fran Sousa, creative and spontaneous. Those two words say a lot about how I work: I get ideas quickly, I like to film them while they are still fresh, and I let my personality show instead of hiding it. I'm based in São Paulo, Brazil, and I create UGC content in Portuguese for Instagram.

My topics are lifestyle, skincare and beauty. In practice that means everyday moments, a face-care routine at the bathroom mirror, a new product opened on camera, a look put together before going out. I enjoy making natural videos where the viewer can follow what I do and why I like it, without long speeches. Spontaneity is my strongest tool: a first reaction to a texture or a scent is often the most believable part of the whole video, so I try not to over-rehearse it.

Brands that want light, friendly and relatable communication are the ones I fit best with. I speak the way I would speak to a friend, which helps a product feel approachable rather than distant. Living in São Paulo, a large and busy city, also means I know how quickly people scroll past anything that looks too polished or too distant from their own routine, so I keep my videos close, simple and easy to follow. If your brand sells skincare, beauty items or everyday lifestyle products, I can show them in moments where people actually use them.

On formats, I have not set fixed packages yet. Because I work on Instagram, I think in vertical clips, reels and stories, and we can agree on how many videos you need and by when once I know the product and the message. I like to keep the arrangement flexible and honest, so you know exactly what you are getting.

When we collaborate, I ask for a short brief: the product, what makes it special and the tone you imagine. I send you my take on how to film it, record it with my own style and share the result so you can request adjustments. I keep my messages friendly and quick, and I deliver on the date we set. I'm available for new partnerships, and I'd love to hear what you have in mind.