gabrieleros18

I am a UGC creator in São Paulo and I produce short vertical videos for beauty brands that want their product shown by a real person rather than built in a studio.

Beauty is my area, and it is a category that does not forgive anything fake. A Brazilian audience spots a memorised script instantly, and a video that sounds rehearsed performs worse than one filmed at a bathroom sink in natural light. So I work close to the real thing: texture in close up, genuine application, an honest first impression, before and after when the product allows it. If something did not work for me, I would rather say so, because that is exactly what makes the rest of the video be taken seriously.

I film in Portuguese, for a Brazilian audience, which is the largest beauty market in the region and one of the most demanding. São Paulo helps: I can vary the setting so the video does not always look like the same apartment, and I have quick access to launches and trends that arrive here before the rest of the country.

What I deliver is vertical video designed for a paid feed: a hook in the first two seconds, the product used rather than described, and a clear reason to watch to the end. I can film the same idea with three or four different openings when a brand wants to test which one holds attention, which is usually the fastest way to find out what works before putting media budget behind it.

On how I work, two things help enormously. First, tell me where the video is going: content for a cold audience in a paid feed is not the same as content for a product page, and I make different choices in the opening seconds depending on the answer. Second, tell me what I can and cannot claim. In beauty that genuinely matters, because there are regulated claims, and a brief that lists what may not be said prevents a reshoot.

Clothing, setting, exact words and pacing are better left to me. I know what sounds natural in my own voice, and a script that is too closed is exactly what makes a video look like an advert.

I work well with brands buying content for the first time and still unsure what to ask for. Tell me which product is not moving and why you think it is not, and I will build the video around that. I keep to deadlines and deliver files ready to run.