Ian johnson

I'm Ian Johnson, a UGC creator and a Gen X Atlantic Canadian male who likes making content that feels real and relatable. I live in Moncton, New Brunswick, and I film in English. The way I describe my own work is short: I use my passion and creativity to build scroll-stopping hooks. That is where I put most of my attention, because the first seconds of a video decide whether anybody keeps watching or simply keeps scrolling.

My topics are lifestyle, tech and gaming. Lifestyle gives me everyday situations where a product simply fits into a routine. Tech lets me explain a gadget or an app in plain words, the way I would to a friend who asked what I really thought of it. Gaming is a world I enjoy, so talking about games, accessories and the habits around them comes naturally instead of sounding scripted. Being a Gen X creator in these areas also gives me a slightly different voice from the usual crowd, which can be useful for brands that want to reach people beyond the youngest viewers.

What a brand gets from me is a video that does not look like an ad at first glance. Real and relatable is what I aim for: ordinary language, honest reactions, and a product shown in use rather than read out from a list of claims. The hook is built before the rest of the video, so the opening line and the first image give the viewer a reason to stay. I would rather keep the message clear and a little modest than oversell something and lose the trust of the person watching.

I publish on Instagram, TikTok, Snapchat and YouTube, so I know how vertical short video behaves on each of them. My package is simple: one UGC video, delivered in 3 days. A single video is an easy way to test the fit before planning anything bigger, and a three-day turnaround suits brands that need fresh content quickly for a launch or a campaign.

When we work together, I like to start from your brief: the product, the audience, the points you want covered and anything you would rather avoid. If something is unclear I will ask instead of guessing. I shoot from Moncton, deliver within the agreed time, and stay reachable if you want to talk through a change. Clear communication keeps a project moving, and I prefer to talk early rather than fix problems late.