Lais Juliani

I'm Lais Juliani, and I create UGC content in Campinas, Brazil. I film in Portuguese about lifestyle, beauty and skincare, and you can find me on Instagram and TikTok. I make natural videos that stay close to everyday life and help brands show what their products look like in real hands.

Lifestyle comes first in my work, and beauty and skincare grow out of it. I do not treat a serum or a lipstick as an isolated object. I put it in the middle of a day: getting ready, packing a bag, winding down at night, taking a minute for yourself. That context is what makes a product believable, because the viewer sees where it fits instead of just being told it is good.

For a brand, I offer a point of view that feels like a recommendation from someone you know. I explain things in plain words, point out what I actually notice and leave room for the product to speak for itself. I am based in Campinas and speak Portuguese, which means my videos sound natural to Brazilian audiences and carry the small references that make people feel the content was made for them.

Instagram and TikTok are where I share my work, so I think in short, vertical pieces with a clear beginning. If you want a get-ready-with-me style clip, a simple routine, a close look at texture and packaging or a spoken first impression, I can shape the video around that. I adapt length, pace and framing to the brief and to the place where you plan to publish it.

To collaborate, I like to receive a clear briefing with the product, the audience, the key message and any limits on what can or cannot appear. If I have doubts, I ask before filming. During the process I stay reachable, and at the end I deliver files that are ready to use. If a detail needs another look, I am glad to discuss it with you calmly. I am open to partnerships with brands looking for authentic content, and I would choose a believable video over an overproduced one every time. A useful way to begin is to tell me the moment of the day where you picture your product: first thing in the morning, before going out, after getting home. From there I can suggest a small sequence of two or three shots that follows that moment naturally and ends with the product still in view, so the viewer leaves the video remembering it.