Lais Turnner

I'm Lais Turnner, and I create UGC content in São Paulo, Brazil. What drives me is turning everyday moments into clear, honest content that feels true. I'm not after perfect scenes: I look for the instant when something really happens, such as a workout, choosing an outfit before heading out or a suitcase being packed for a trip.

My three topics are fitness, fashion and travel, and I see one thread running through them: movement. In fitness it is the body and the routine, in fashion it is the clothing that goes along with the day, in travel it is getting from one place to another and discovering something new. That is why I like products that are shown in use, in action, and not just sitting still in front of the camera. I film in Portuguese, and São Paulo, a huge city, always offers a variety of settings to work with.

A brand that works with me gets a video that explains the product without detours. I value clarity: showing what it is, how it is used and why it makes sense in someone's daily life. When content feels true, the viewer recognises themselves in it, and that recognition is what brings an audience closer to a brand. I avoid exaggeration and prefer a close tone, like a conversation.

I share my content on Instagram, so I think of my videos for that environment: I start fast, keep the focus on the product and finish cleanly. The number of videos, the format and the delivery date are agreed case by case, according to what the campaign needs.

I'm available to collaborate with brands looking for natural videos that connect with people. The process starts with the brief: I want to know the goal, the audience and what cannot be missing. Then I propose an idea, film it and deliver the agreed material, keeping communication open along the way so the brand is never left wondering where the work stands. I also pay attention to the small things that make a video easier to use afterwards: a clear opening line, the product visible early, and a closing moment that leaves the viewer with one simple idea. If the brand wants a particular angle, such as the training side of a product or how it behaves on a trip, we can decide that together before I start recording.