Lali

I'm Lali Barrionuevo, mom to Eren and to twelve little cats, and that sentence is a fair preview of what my videos look like. My content comes straight out of a busy, noisy, affectionate household in Rafaela, Argentina, where something is always happening between a child, a dozen cats and a kitchen counter. I film in Spanish and share my work on Instagram.

Three niches meet in what I do: parenting, pets and fitness. I cook with my son, play with him and with my cats, train at the gym or at home, and show our daily routines as they really are. Nothing here is built in a studio. If a recipe goes slightly wrong, if a cat walks across the frame, if a workout is squeezed in between school and dinner, that is the content, and viewers who live similar days tend to recognise themselves in it.

For a brand, that means a believable setting for products that belong in family life. Food and kitchen items fit naturally next to cooking with a child. Toys, children's products and everyday family goods can be shown in real play. Pet food, accessories and care products can be shown with a crowd of twelve cats as honest company. Sportswear, home workout items or anything linked to training can sit inside a routine that mixes gym sessions with time at home. I show the product in use, in context, the way a friend would mention it.

Because I share on Instagram, my videos are made for that kind of feed: short, personal, close to the people in them. If a project involves my son appearing on screen, I'd want to talk that through openly with you first, so we both agree on what is shown and how.

When we work together, I like to start with your brief, understand the product and the tone you want, and then adapt the idea to our everyday life so it doesn't feel forced. I'm happy to discuss the details before filming, and I prefer clear, friendly communication: you tell me what matters, I tell you what fits my routine, and we move forward from there. A short note on how a video went is always welcome, since it helps me get closer to what you had in mind.