Lau fittipaldi

I'm Lau fittipaldi, a UGC creator based in Buenos Aires, Argentina. My videos start from a simple idea: a product should look the way it looks in someone's real day, not in a staged advert. I film in Spanish, my own language, so what I say on camera comes out relaxed and natural rather than rehearsed or read from a script.

Sports, beauty and fashion are the three areas I feel most at ease talking about. With sports, that can mean showing gear or accessories in the middle of a routine, in motion, where you can see whether they really hold up. With beauty, it means a calm, close look at a product being applied and how it feels on the skin. With fashion, it means trying a piece on and showing how it moves, how it fits and how it can be styled. Three different worlds, one same approach: keep it honest and easy to follow.

For a brand, what I bring is content that does not feel like an advertisement. People scroll past polished spots in a second, but they stop for someone who simply shows and explains what they are using. Simple, genuine videos give your audience something to relate to, and they give your team footage that sits comfortably in a feed full of everyday posts. If your customers speak Spanish, in Argentina or beyond, the language and the tone will feel familiar to them from the first second. That familiarity is what turns a view into trust.

I share my work on Instagram and TikTok, so I think in vertical formats and short, direct videos made for those apps. I do not list fixed packages on my profile, which means the number of videos and the delivery timing are something we can agree on together once I understand what you need and where the content will be used.

When we work together, I like to start from a clear brief: what the product is, who it is for, what should be said and what should be avoided. From there I film in a way that keeps the product at the center, and I am happy to talk through details along the way, so nothing surprises you at delivery. Questions, adjustments and small changes are all part of the conversation. I am available to work with brands looking for authentic content for their audience, and if that sounds like you, I would be glad to hear about your product.