livia_belluchi

I am a UGC creator based in Madrid, making short vertical videos for brands that want their product shown by a real person rather than staged in a studio.

My focus is lifestyle, which in practice means filming the ordinary situations a product actually lives in rather than a set built around it. A morning routine, a kitchen counter, a desk, a bag being packed before leaving the flat. It sounds simple and it is the hardest part to fake: as soon as a video looks arranged, the viewer stops believing it, and belief is the entire reason a brand buys this format instead of shooting an advert.

Madrid works well for this. The light is good for most of the year, interiors are bright, and I can move between a home setting and a street in the same afternoon without the content ever looking like a production. That means a brand ordering several pieces gets variety instead of the same corner of the same room four times.

I film in English, so what I deliver is ready for an international audience rather than a Spanish one only. For a brand selling across Europe, the same piece can run in more than one market, which usually matters more than where it was filmed.