livia_belluchi

I am a UGC creator based in Madrid, making short vertical videos for brands that want their product shown by a real person rather than staged in a studio.

My focus is lifestyle, which in practice means filming the ordinary situations a product actually lives in rather than a set built around it. A morning routine, a kitchen counter, a desk, a bag being packed before leaving the flat. It sounds simple and it is the hardest part to fake: as soon as a video looks arranged, the viewer stops believing it, and belief is the entire reason a brand buys this format instead of shooting an advert.

Madrid works well for this. The light is good for most of the year, interiors are bright, and I can move between a home setting and a street in the same afternoon without the content ever looking like a production. That means a brand ordering several pieces gets variety instead of the same corner of the same room four times.

I film in English, so what I deliver is ready for an international audience rather than a Spanish one only. For a brand selling across Europe, the same piece can run in more than one market, which usually matters more than where it was filmed.

What I deliver is vertical video built for a paid feed: a hook in the first two seconds, the product used rather than described, and a clear reason to stay until the end. I can shoot the same idea with three or four different openings when a brand wants to find out which one holds attention, which is the fastest way to learn something before committing real budget. Short demonstrations, unboxings, first impressions and straight to camera pieces are all comfortable ground.

On working together, the brief that gets the best result from me says what the content is for and where it will run, not only what it should say. Content for a cold audience in a paid feed and content for a product page are not the same object, and I make different choices in the opening seconds depending on the answer. Tell me the claims I am allowed to make and the ones to avoid, and I will stay inside them. Wording, setting and pacing are better left to me: I know what sounds natural in my own voice, and over specifying is the quickest route to something that reads as an advert.

If your brand has never bought creator content before and is not sure what to ask for, start from the problem rather than the format. Tell me what you are trying to sell more of and why you think it is not moving, and I will build the video around that.