Mury carvalho

I'm Mury carvalho, a UGC creator from Bahia, Brazil. I come to brands with a simple idea: a good video is one people watch to the end without feeling they were sold to. That is why I focus on natural, easy-to-watch videos with no rush to push a sale and no exaggeration, where the product appears in real situations, the way it fits into the life of the person using it.

My topics are beauty, fashion and skincare. In beauty, I like showing the steps without making them complicated. In fashion, what matters is how a piece fits, pairs with other things and holds up through the day, not just how it looks in a still photo. With skincare, I try to explain a product in the words of someone who actually uses it, making clear what it is and what it is for. I film everything in Portuguese, which helps connect with the Brazilian audience, and Bahia is my base for shooting.

For a brand, the gain is credibility. An honest video, made by someone who shows the product as it is, gives confidence to a person deciding whether it is worth trying. This kind of content can feed ads, product pages and a brand's own social channels, giving them material that looks like it came from real people instead of a studio.

TikTok is where I share my content, and that fast vertical format is where I feel most comfortable: short hooks in the first seconds, a light rhythm and cuts that hold attention without tiring the viewer. Each collaboration is agreed directly, depending on what the brand needs, how many videos it wants and the date it is aiming for.

In a collaboration I value clear conversation. I want to understand the product, the audience the brand wants to reach and the tone that suits it, and from there I propose the approach for the video. Brands looking for honest content are welcome to get in touch, and I prefer to align expectations before filming, so the delivery comes out right and everyone knows what to expect. If the brand has references it likes, or examples of a look it wants to avoid, I am glad to see them first. That helps me shape the tone of the video and keeps the result close to what the brand actually imagined.