Elena Díaz · UGC Creato

I'm Elena Díaz, a UGC creator based in Madrid, Spain, specialising in home, lifestyle and wellness content. The videos I make are natural and visually polished, and they place products in real everyday situations: a kitchen counter in the morning, a living room after a long day, a corner set aside for a few quiet minutes.

Four formats make up most of my work. Problem and solution videos start with a small everyday annoyance and show how a product handles it. Demonstrations walk through how something is used, step by step. Testimonials give a personal, credible account of what a product is like to live with. Lifestyle storytelling puts the product inside a short scene, where it belongs naturally. Which one fits depends on what you sell and what your customer needs to understand.

My style is warm, credible and conversion-focused. In practice that means the product is never just present; it is always doing something. The aim is to help a brand make its product feel useful, desirable and easy to understand, so that someone watching knows what it is, why it would help them and what to do next.

Beyond home, lifestyle and wellness, I also work in travel and sustainability. Those fit naturally with the same approach: showing things people use, carry or choose to live better, with attention to what is practical. I film in Spanish.

You will find my content on Instagram, TikTok, YouTube and Pinterest, which gives a brand several places to show the same product. For packages, I offer a natural UGC video for a brand: one video, delivered in 7 days. If you would like more material to test or spread across channels, I also offer 3 UGC videos, again delivered in 7 days.

Working with me starts with a brief. Tell me about the product, the customer, the one idea the video must get across, and what you would rather not see. I will confirm anything I need to know, film, and deliver within the 7 days. If a detail should change to match your brief, tell me and we adjust it together; I would rather talk early than have you wait for something that misses.

If you have a home, lifestyle or wellness product that deserves to be seen in a real setting, I would be glad to hear about it.