Oz

I am Oz, a UGC content creator in Barcelona. I create short vertical videos for technology, beauty, and lifestyle brands that want their product to be showcased by a real person rather than a studio setup.

I work in English, and this is a deliberate choice. Being in Barcelona and delivering in English means that a brand can use the same piece across Europe and the United States without needing to reshoot. For those selling outside of Spain, this often outweighs the price difference between markets.

The combination of technology with beauty and lifestyle is not by chance. Technology is the category where studio video performs the worst, because a technical product is not sold with a specification sheet but by showing someone using it and understanding it in their own home. The moment a real hand is seen unpacking, assembling, and testing something, the viewer stops reading specifications and starts imagining using it. That is the video I create.

What I deliver is vertical video designed for a paid feed: a hook in the first two seconds, the product used rather than described, and a clear reason to watch until the end. I can film the same idea with three or four different openings when the brand wants to see which one captures attention, which is often the fastest way to learn something before putting media budget behind it. Short demonstrations, unboxings, on-camera testimonials, and problem-solution structures are my comfortable terrain.

Regarding how I work, there are two things that greatly change the outcome. The first is that you tell me what the content is for and where it will run: a video for cold audiences in a paid feed is not the same as one for a product page, and I make different decisions in the first few seconds based on your response. The second is that you tell me what I can affirm and what I cannot. In technology and cosmetics, there are regulated claims, and a brief that outlines what cannot be said prevents the need to reshoot everything.

The clothing, the background, the exact words, and the pacing are better left to me. I know what sounds natural in my voice, and a too-closed script is exactly what makes a video feel like an ad, which is just the opposite of why this format is purchased.

My standard package is delivered in five days. Tell me what product you want to move and why you think it is not moving, and I will build the video around that.