Rafael

I'm Rafael, I live in Campinas, in the interior of São Paulo state, and I run an Instagram profile dedicated to football news, with special attention to what happens around Santos FC. We have more than 15 thousand followers, and there have been months when the profile went past 8 million views. That history gave me a very practical sense of what makes someone stop scrolling and watch a video to the end, and that is the experience I bring to UGC content.

My territory is sport, and football is my way in. I know the language of people who follow matches, results and behind-the-scenes stories, and I know how this audience reacts when it feels someone is really talking to it, not reciting the script of a commercial. For brands that want to get close to people who live sport every day, this matters: the product appears inside a context the fan recognises, with the words the fan would use.

My main format is the short video for Instagram. I work with a package of 3 UGC videos delivered in 7 days, and the idea of having three pieces instead of one is simple: each video can explore a different angle of the same product, one more direct, another more relaxed, another more focused on talking with the audience. That way the brand receives material to compare, to test what works best with its audience and to reuse on its own channels or in campaigns.

I like working with clarity. I start by reading the brief calmly and, if something is not defined, I ask before filming so that nobody loses time. During production I keep communication open, I let you know if anything unexpected comes up, and I deliver within the agreed deadline. If the video needs an adjustment, I talk it through and sort it out, with no drama and no runaround.

I won't promise numbers I can't guarantee for your brand. What I can offer is the background of someone who has built and keeps a real audience around football, plus the discipline to deliver what was agreed. If your product has to do with sport, supporters or an active routine, and you are looking for a creator in Campinas who knows this world from the inside, get in touch and we will build the brief together.