Rafael Soares

I'm Rafael Soares, a UGC creator based in Campinas, in the state of São Paulo, Brazil. My work sits where three worlds I genuinely spend time in meet: food, fitness and gaming. What ties them together is a simple preference for content that feels natural and close to everyday life, rather than a staged ad that nobody quite believes.

I film in both English and Portuguese, so I can speak to audiences in Brazil and to English-speaking viewers without anything sounding translated or forced. A snack being prepared on an ordinary kitchen counter, a routine after a workout, a controller in hand at the end of a long day: these are the moments I like to turn into clear, honest videos. My goal is always the same, to take a normal situation and show it in a way that feels real to whoever is watching.

For a brand, that approach brings a few practical things. A food product can be shown in the middle of an actual meal. A fitness product or accessory can appear inside a real routine instead of a studio shot. A gaming product can be presented the way a player would honestly talk about it with a friend. In each case the video stays easy to follow, the message is straightforward, and the viewer gets something that looks like a recommendation from a person, not a read-out script. Being comfortable in two languages also means one creator can cover both a Brazilian campaign and an English-language one.

I'm open to collaborations with brands looking for natural videos that connect with people. I don't come with a fixed menu of formats to push on you. The best way to start is to share your brief: the product, the audience you want to reach, the tone you have in mind and where the video will be seen. From there I can suggest how to film it, which language fits best and which setting makes the product feel believable.

I like to work in a simple, open way. Clear briefs make better videos, so I ask questions early if something is unclear, and I'm glad to talk the idea through before I start filming. If a detail needs adjusting once you've watched the first version, tell me plainly and we'll sort it out together. I would rather hear exactly what you need than guess. My aim is that you receive content you can really use, from a creator in Campinas who takes your product seriously and presents it with honesty.