Rafaela Vianna

I'm Rafaela Vianna, a UGC creator from Rio de Janeiro, Brazil. If I had to describe my content in one idea, it would be a day in motion: the coffee before leaving, the care routine in front of the mirror, the training session, the time to rest. That is the territory of my three main topics, lifestyle, beauty and fitness, and I like to share them in a natural, honest way.

Lifestyle is the frame that holds everything else. It is where a product meets real habits, and where I show how something fits into a day instead of standing apart from it. A morning run, a skincare step and a weekend plan can sit in the same video if the story calls for it. Beauty is about the details of care: what a product feels like, how it is applied, what to expect without inflated promises. Fitness is about movement and consistency, presented without pressure, as something that can be part of ordinary life. Because these three topics live next to each other, brands in one of them can often connect with the others too.

I film in Portuguese and I share my work on Instagram and TikTok. The best videos on both platforms, I find, begin with something recognisable in the first moments and then let the product enter naturally. Instagram gives me space for a tidier presentation, TikTok for something more immediate, and I adapt to the one you choose. I pay attention to that rhythm, to clear framing and to a tone that sounds like a real conversation, not a script being read.

The value for a brand is authenticity that does not need explaining. My focus is on content that looks and sounds real to the person watching, because that is what lets a message be believed. I would rather show a modest, believable result than an impressive one nobody trusts. Being based in Rio de Janeiro, I also bring a Brazilian everyday setting that is familiar to the audience many brands want to reach.

I have not defined fixed packages, which means we can shape the collaboration around your needs. Tell me the product, the number of videos, the platform and the points that matter, and I will tell you honestly if I am the right fit. I keep communication simple, share the result for your feedback and adjust where it makes sense. If you are interested in working with a creator who values this approach, let's make something real together.