Sofia Penfold

I'm Sofia Penfold, a UGC creator based in Córdoba, Argentina. Lifestyle, skincare and beauty are the three subjects I create about, and my videos go out on Instagram and TikTok in Spanish. What I enjoy making most is the kind of video where nothing is forced: a product, a pair of hands, a normal moment of the day and a simple explanation of why it is useful.

Lifestyle is the widest of my three subjects, and probably the one that holds the others together. It covers the habits and objects that fill the ordinary hours: what sits on a desk, what travels in a bag, what makes a morning easier. Skincare is more precise. I look at how a product spreads, how it sits on the skin, where it belongs in a sequence of steps and what a person should know before trying it. Beauty adds colour and finish, and the question of how a result looks in natural light and in normal conditions rather than under studio lamps.

Behind all of this is one idea: the product should be shown the way people really use it. A viewer is more likely to trust a video that matches their own experience of picking something up, trying it and deciding if it earns a place at home. I film from Córdoba, in Spanish, and I speak the way I would speak to someone I know, with no scripted slogans and no pressure.

For a brand, that means authentic content for an audience that is tired of obvious advertising. The videos are made with Instagram and TikTok in mind, so I keep the opening direct, the product easy to see and the message short enough to follow without effort. My profile does not list fixed packages, so the amount of content, the style and the delivery date are open to discussion. A single video or a small group of videos around one product are both things I am glad to talk about.

I'm available to work with brands that want authentic content for their audience. Tell me what you sell, who you want to reach and what you would like to avoid, and I will read your brief carefully, ask whatever I need to and stay in touch until the finished video is with you.