Yesica Bicinskas

I'm Yesica Bicinskas, a UGC creator based in Buenos Aires, Argentina. Food comes first in my work, followed by beauty and skincare, and I share all of it on Instagram and TikTok. I film in Spanish. What ties these three together is that they are things people use with their hands and judge with their senses, and a good video can carry some of that experience to someone who is only watching on a phone.

With food, I care about how a product looks on the table, what it is like to open, serve or prepare, and what it adds to an ordinary meal or snack. I would rather film it in a real kitchen or at a real table than in a perfect set, because that is the setting the viewer will recognise. With beauty and skincare, I pay attention to texture, to the moment of applying and to the small details of a routine that a still picture leaves out. The approach is the same in all three areas: natural videos, easy to watch, showing the product in a real situation.

For a brand, this has a clear use. A viewer who sees a product being used in a believable setting can picture themselves doing the same thing, and that is a different kind of persuasion than a studio shot or a slogan. My videos are in Spanish, recorded from Buenos Aires, so they speak naturally to Spanish-speaking audiences, including shoppers in Argentina. I keep the pace relaxed and the message simple, and I do not exaggerate what a product can do.

I publish on Instagram and TikTok, so I think about how a video looks in a feed from the first second: where the product appears, what the first sentence is, how long a shot stays on screen. I have not set fixed packages on my profile, which keeps things flexible. If you need one video or several, a food product or a beauty one, we can decide the format together based on your campaign and your timing.

Brands looking for honest content are welcome to get in touch. Share the product, the audience and what you want people to notice, and I will read the brief with care, ask if something is unclear and keep the conversation easy until the video is ready.