Win $100 · November contest
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A full hair care routine with the Phyto range

Beauty · France · Video in French · 1 deliverable

The mission

A creator could pitch a wash day film built around the Phyto range, from Phyto 7 Elixir to the Nutrition care, showing the gestures in the order they are really used. It stays on texture, steps and feel, with no promise about results.

What to film

First 3 seconds
Line up the Phyto bottles used today on the bathroom shelf and name each one.
Middle
Film the wash and care steps in order, with a close-up of the texture in the hand and a quick comment on the scent and feel.
Last 5 seconds
Show the dried hair in daylight from two angles and say which step you would keep in your routine.

Deliverable and terms

FormatVertical video, 9:16
LanguageFrench
ProductTo receive, if the brand approves
RightsOnline advertising, duration set in the contract
PaymentSecured through UGC MATCH, released on approval

Phyto

Botanical hair care from Phyto Paris

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Frequently asked questions

Do I need to use every product of the range?

No. Use the two or three you genuinely have, and name only those on camera.

How do I handle the anti hair loss care?

Show how it is applied and what the texture is like, and keep any promise about hair loss out of the script.

Is a close-up of hair needed?

A clear daylight shot of the finished hair helps viewers judge for themselves, so include it.

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