Gentle Cleansing Oil: the oil-to-milk moment on camera
Skincare · Germany · Video in German · 1 deliverable
The mission
A creator could pitch a short video on the Gentle Cleansing Oil, an oil cleanser described as removing make-up, dirt and excess sebum. Its oil-to-milk formula gives a visual payoff: the oil turns milky as soon as water touches it.
What to film
First 3 seconds
A made-up face or a swatch of mascara on the back of the hand, with the Gentle Cleansing Oil bottle in frame.
Middle
Massage the oil in, then add water so the texture turns milky, filmed in close-up.
Final seconds
Rinse off and show the clean skin next to the bottle, with a quick note on what the oil contains.
Deliverable and terms
| Format | Vertical video, 9:16 |
|---|---|
| Language | German |
| Product | To receive, if the brand approves |
| Rights | Online advertising, duration set in the contract |
| Payment | Secured through UGC MATCH, released on approval |
nkm Skincare
Science-led skincare built on carefully chosen natural-origin raw materials
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Frequently asked questions
What does the listing say about the Gentle Cleansing Oil?
It describes an oil cleanser that removes make-up, dirt and excess sebum, with broccoli seed oil and chamomile flower oil among its ingredients.
Which detail makes the best visual?
The oil-to-milk change when water is added, since it happens in a few seconds and reads well in close-up.
Should the video show a full routine?
Not necessarily, this idea works as a single-step video focused on cleansing.
