Video idea: Renewal Eye Cream
Skincare · Spain · Video in English · 1 deliverable
The mission
A pitch for the Renewal Eye Cream, the eye-area cream in the skincare range for women 40+. The video shows the application with a fingertip, the texture on camera and where it sits in a morning or evening routine.
What to film
First 3 seconds
A jar of the cream is opened and a small amount sits on the tip of a finger.
Seconds 4 to 15
A side-on shot of the cream being dabbed around the eye area.
Last seconds
The jar closes and takes its place on a vanity, the label facing the camera.
Deliverable and terms
| Format | Vertical video, 9:16 |
|---|---|
| Language | English |
| Product | To receive, if the brand approves |
| Rights | Online advertising, duration set in the contract |
| Payment | Secured through UGC MATCH, released on approval |
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Frequently asked questions
How should the eye cream be applied on camera?
With a fingertip and a close shot from the side, which shows the texture and the gesture without zooming on the skin itself.
Is morning or evening better for this video?
Either one. Choose the time you really use it, say so in one sentence and keep the lighting the same through the clip.
Can I compare it with the other products of the line?
Place it in a routine next to the serum and CC Cream rather than ranking them, since the brand frames them as one set for women 40+.
