Video idea: Waterproof hair root powder
Lifestyle · United States · Video in English · 1 deliverable
The mission
A pitch for the Waterproof hair root powder: a root touch-up powder with a soft horsehair brush that conceals thinning areas and roots, made for everyday use and on the go. The video shows the application on a parting, before and after, in daylight.
What to film
First 3 seconds
A hair parting is shown in daylight, close and without any product on it yet.
Seconds 4 to 15
The soft brush picks up powder and dabs it along the root line.
Last seconds
The same parting is filmed again at the same angle and the compact is closed.
Deliverable and terms
| Format | Vertical video, 9:16 |
|---|---|
| Language | English |
| Product | To receive, if the brand approves |
| Rights | Online advertising, duration set in the contract |
| Payment | Secured through UGC MATCH, released on approval |
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Frequently asked questions
What does a root powder look like in a before and after?
Part the hair, film the visible parting once, apply with the brush, then film it again in the same light and at the same distance.
Which brush does the listing mention?
A soft horsehair brush that applies the powder to the scalp, so show the bristles up close and how you hold it.
Can it be shown on all hair colours?
Show it on your own hair and say which shade you used, because the listing does not promise a match for every colour.
