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Kit Umectação Crespo - Escova Lilás e Manteiga

Beauty · Brazil · Video in Portuguese · 1 deliverable

Kit Umectação Crespo - Escova Lilás e ManteigaKit Hidratação Cachos - Escova Lilás e ManteigaKit Finalização Cachos - Escova Lilás e Ativador

The mission

A creator could pitch a video on Kit Umectação Crespo - Escova Lilás e Manteiga, which contains the Escova de Fitagem Gringa Lilás and the Manteiga 2X1 Crespo Power, shown in a routine for coily hair.

What to film

First 3 seconds
Start with the kit and your hair as it is today, before any product.
Next 10 seconds
Work the butter through the hair in sections, then use the brush.
Last 5 seconds
Close with a side by side look at the hair and your honest first impression.

Deliverable and terms

FormatVertical video, 9:16
LanguagePortuguese
ProductTo receive, if the brand approves
RightsOnline advertising, duration set in the contract
PaymentSecured through UGC MATCH, released on approval

Apice Cosmeticos

Haircare for No Poo, Low Poo, curly and natural hair

View the brand

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Frequently asked questions

Does the word umectação need explaining on camera?

A line in your own words helps viewers who have never heard it. Say what you do with the butter rather than reciting a definition.

What if my hair is curly but not coily?

The kit is named for coily hair, so film it on a matching texture or say plainly that yours differs. Viewers notice a product shown on the wrong texture.

Is a before and after shot a good idea here?

A split of the start and end works if the light is the same in both. Same window, same angle, no filter.

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