A routine video in the Paula's Choice tone
Skincare · Germany · Video in German · 1 deliverable
The mission
A creator could propose a straightforward routine video that matches the brand's own motto, skincare without false promises. The idea stays with the brand and its range in general, without naming a single product, and keeps every statement to what the creator sees and uses.
What to film
First 3 seconds
The creator shows the products they own from the brand and says, in one line, what they are looking for in a routine.
Seconds 4 to 15
Each product used in order at the sink, with one plain sentence per step and no big claims.
Last 5 seconds
The finished routine and a short, honest note about what the creator will keep an eye on in the coming days.
Deliverable and terms
| Format | Vertical video, 9:16 |
|---|---|
| Language | German |
| Product | To receive, if the brand approves |
| Rights | Online advertising, duration set in the contract |
| Payment | Secured through UGC MATCH, released on approval |
Make an offer
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Frequently asked questions
How does the video avoid sounding like an ad?
Keep to what you see and do, in short sentences. The brand's own line is no false promises, so the video should hold itself to the same standard.
Can the creator say a product works?
Better to describe what you did and what you noticed. Avoid saying a product treats or fixes anything.
What if the creator owns only one product?
Then build the video around that one, and read its packaging aloud. A short routine is still a routine.
