Win $100 · November contest
Open opportunity

A cereal-for-breakfast video built around the Cheerios bowl

Food · United States · Video in English · 1 deliverable

The mission

A creator could propose a short breakfast clip centered on Cheerios as a whole grain cereal, filmed in a real kitchen at the hour most people actually eat it. The focus is flavor and routine, with no mention of health outcomes and no single product named.

What to film

First three seconds
The box is shaken once next to the camera before the cereal tumbles into a bowl.
Middle of the clip
Milk goes in, the spoon digs in, and the creator says in a few words what the cereal tastes like.
Last beat
The empty bowl goes into the sink and the creator grabs a bag and heads out the door.

Deliverable and terms

FormatVertical video, 9:16
LanguageEnglish
ProductTo receive, if the brand approves
RightsOnline advertising, duration set in the contract
PaymentSecured through UGC MATCH, released on approval

Cheerios

Whole grain cereal with plenty of flavor, made for the breakfast bowl

View the brand

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Frequently asked questions

Is a morning clip better than an afternoon one?

Breakfast is the natural setting for a cereal, so a morning clip is the safest start. An afternoon snack version can follow as a second idea.

How do I describe the taste without making claims?

Stick to your own impression: crunch, sweetness, how it holds up in milk. Do not repeat nutrition or health statements as if you had verified them.

Should the box be visible?

Yes, once and clearly, ideally at the start or the end. After that, keep the camera on the bowl and the person eating.

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