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Bouche Violet by White Smile: the purple formula in a daily routine

Beauty · France · Video in French · 1 deliverable

Bain De Bouche VioletSérum Dentaire ProtecteurPack Bain De Bouche + Bandes Blanchissantes

The mission

A creator could propose a video on the Bouche Violet mouthwash from White Smile, an alcohol-free purple formula with peppermint, menthol, xylitol and hyaluronic acid, as the brand describes it, used morning and evening.

What to film

First 3 seconds
Close-up of the purple liquid in a glass, in good light.
Middle
Use it in the morning and again in the evening, filmed at the bathroom mirror.
Last 5 seconds
Smile to the camera and explain the colour correcting idea in the creator's own words, as the brand puts it.

Deliverable and terms

FormatVertical video, 9:16
LanguageFrench
ProductTo receive, if the brand approves
RightsOnline advertising, duration set in the contract
PaymentSecured through UGC MATCH, released on approval

White Smile

At-home teeth whitening products, from serum to mouthwash

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Frequently asked questions

How does the brand explain the purple colour?

It describes a colour correcting effect that visually neutralises yellow tones. A creator should present it as the brand's wording, not as a promised result.

Can the creator call it alcohol-free?

Yes, the description says the formula is alcohol-free. Keep to that wording.

Which ingredients can the video mention?

Peppermint, menthol, xylitol and hyaluronic acid are named in the brand's description, so those can be mentioned without adding others.

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