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A shoebox to street outfit video in the UK

Fashion · United Kingdom · Video in English · 1 deliverable

The mission

A UK creator could propose a single video that moves from opening a box of sneakers to building a streetwear outfit around the pair and wearing it outside. The idea fits the range as the site describes it: sneakers, apparel and more.

What to film

Door to box
A delivery bag set on the floor and the shoebox opened in one smooth motion.
Outfit change
A jump cut from the bedroom mirror to a finished look, with the sneakers in frame.
Out in the street
Low-angle footage of the walk to the bus stop, closing on a single sentence about the pair.

Deliverable and terms

FormatVertical video, 9:16
LanguageEnglish
ProductTo receive, if the brand approves
RightsOnline advertising, duration set in the contract
PaymentSecured through UGC MATCH, released on approval

Foot Locker

Streetwear, sneakers and apparel from Foot Locker UK

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Frequently asked questions

Does the idea name a specific Foot Locker product?

No. The data lists no products, so the video speaks about sneakers and apparel in general.

Why film at knee height?

It keeps the shoes the focus of the shot and shows them moving, which is what sneaker viewers want to see.

Should the creator say where they bought the shoes?

Only if it is true. Do not suggest the brand sent them or sponsored the video.

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