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Sleeping Masque Éclat: a night routine video

Skincare · France · Video in French · 1 deliverable

Sleeping Masque ÉclatRituel DouceurRituel Anti-Âge

The mission

A creator could propose to Payot a night routine video around the Sleeping Masque Éclat, a night mask with hyaluronic acid and a vitamin C derivative. The video goes from the evening application to the skin the next morning.

What to film

First 3 seconds
Creator holds up the Sleeping Masque Éclat and says she is trying it as part of her night routine.
Middle
Applying the mask in the evening, showing the texture on the fingers and on the face.
Ending
Next morning, a close-up of the skin in daylight and a short word on how it feels.

Deliverable and terms

FormatVertical video, 9:16
LanguageFrench
ProductTo receive, if the brand approves
RightsOnline advertising, duration set in the contract
PaymentSecured through UGC MATCH, released on approval

Payot

Face and body skincare, with a history dating back to 1920

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Frequently asked questions

What is the Sleeping Masque Éclat?

According to the website, it is a night mask with hyaluronic acid and a vitamin C derivative, meant for dull, tired-looking skin.

How would the video be structured?

It would show the evening application, then the next morning, so viewers see the full routine.

Does the creator need to make claims about results?

No. The creator can simply describe the texture, how it is applied and how the skin feels, in their own words.

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