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Hair and skin routine with the Imecap range

Beauty · Brazil · Video in Portuguese · 1 deliverable

The mission

A creator could propose to Imecap a routine video that shows how products from the range fit into a normal day of hair and skin care. The video stays simple, honest and focused on use, with no health claims.

What to film

First 3 seconds
Show the Imecap products laid out on a bathroom shelf or table while saying you are sharing your routine.
Middle of the video
Film the steps of your hair and skin routine, showing each product being applied in close-up.
Final seconds
Show the finished look and say in your own words what you liked about the routine.

Deliverable and terms

FormatVertical video, 9:16
LanguagePortuguese
ProductTo receive, if the brand approves
RightsOnline advertising, duration set in the contract
PaymentSecured through UGC MATCH, released on approval

Imecap

Imecap: hair care and skin care products from Brazil

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Frequently asked questions

Can I propose this idea to the brand?

Yes, as a creator you can pitch the idea with a short message and a sample of your work. The brand decides whether to move forward.

Do I need to name specific products?

Not in the pitch, since the idea is about the range as a whole. If you work with the brand later, you would agree together on which products to feature.

What should I avoid saying in the video?

Avoid promising health results. Describe the product, how you use it and what you noticed in your own experience.

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