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A full shift in the Orthora™ Pro

Lifestyle · United States · Video in English · 1 deliverable

The mission

A creator could propose to Orthora Footwear a day-in-the-life video filmed on a real shift, wearing the Orthora™ Pro in a hospital, shop, warehouse or restaurant, and showing how the shoe fits into a long day on hard floors.

What to film

First 3 seconds
Close-up of the creator lacing up the Orthora™ Pro before the shift, saying the job and how many hours they stand.
Middle of the video
Quick clips of the creator at work on a hard floor, wearing the Orthora™ Pro during normal tasks.
Last 5 seconds
End-of-shift check-in to camera, sharing their honest impression of the shoes after the day.

Deliverable and terms

FormatVertical video, 9:16
LanguageEnglish
ProductTo receive, if the brand approves
RightsOnline advertising, duration set in the contract
PaymentSecured through UGC MATCH, released on approval

Orthora Footwear

Shoes made for people who stand all day at work

View the brand

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Frequently asked questions

Who is this idea best for?

It suits creators who stand for much of their working day, such as nurses, retail, warehouse or restaurant staff.

Does the video need a studio?

No. It works best filmed on a real shift with a phone, in the creator's own workplace, as long as filming is allowed there.

How does the creator take this idea forward?

The creator pitches the idea to the brand, then agrees the format, timing and details directly with it.

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